Hi, I'm Maria,
a Graphic, Web,
UI, UX,
Product Designer.
The way I think
Leadership
I partner with product managers, engineers, and stakeholders to align design decisions with business goals — guiding teams from research and ideation through to delivery with a shared vision.
Design as Strategy
Design isn't decoration. When it has a seat at the table — shaping roadmaps, connecting user needs to business outcomes — it becomes one of the most powerful tools a product team has.
Growth Mindset
I stay genuinely curious. I explore new tools and methods — right now diving deep into how AI is reshaping the way we research, prototype, and build products. That curiosity directly shapes how I design.
Experience
2021 — 2026
Product Designer
Truelogic / Greenshades (USA)
Led UX strategy for a payroll and tax management platform, partnering with Product Managers and engineers across discovery, ideation, and delivery. Built and scaled the Design System, used Pendo analytics and customer interviews to prioritize improvements, and leveraged AI tools like Claude to accelerate research synthesis and prototyping.
2019 — 2021
UI/UX Designer & Team Lead
Xperience Design (Colombia)
Led the UX team designing digital solutions for Bancolombia Empresas, defining UX strategy from research through final handoff. Conducted user interviews and usability testing to inform iterative design improvements across user flows and high-fidelity mockups.
2016 — 2018
UI/UX Designer
Systemico Software (Colombia)
Designed wireframes, user flows, and high-fidelity prototypes for iOS, Android, and responsive web applications across multiple client projects, partnering closely with development teams from concept to launch.
2015 — 2017
Graphic Designer & Web Designer
Clever Estudio (Venezuela)
Designed HTML5/CSS3 websites, e-commerce platforms, and marketing assets, working directly with clients on branding and corporate identity.
2012 — 2014
Graphic Designer
Turepuestoya.com (Venezuela)
Developed advertising campaigns for companies in the automotive sector.